Not to mention that back in the day, costumes, weapons, characters, etc. used to be purely rewards for playing the game you ALREADY paid full price for, so locking such things solely behind a potentially rare figure (Ace Combat Assault Horizon Legacy +?) (gonintendo.com)
By the Canadian prices, you could buy about 33 Amiibo figures for the same price as this single rare figure — and there are currently only 29 announced. (hoogrambles.com)