Costs back then were still low by today's standards, but the integrated mining operations were seeing operating costs of $ 12 - 18 / bbl and new projects needed $ U.S. oil prices of $ 20 - $ 30 to generate reasonable rates of return. (canadianbusiness.com)
Everyone seems to believe Cash Is Trash, but cash in the form of savings, money market, CDs, and short - term U.S. Treasury offer a pretty reasonable rate of return (around 2 %) for the security and liquidity you get. (financialsamurai.com)
I'm not forecasting doom or gloom, just a more reasonable rate of return, and wouldn't plan to see higher than 7 - 8 % for purposes of planning. (money.stackexchange.com)