Pratt Institute's Communications Design faculty member Graham Hanson, president and chief creative director at GHD, discusses the rationale behind these types of rebranding efforts and the risks involved. (pratt.edu)
Over a period of 6 months, MRM / / McCANN embarked on an ambitious rebranding effort for FOAU. (nuzzlesandco.org)
The bigger problem with rebranding efforts, though, is that they often fail. (discovermagazine.com)