When you use automation responsibly, your engagement can become very efficient, and you can spend more time building relationships with your audience using the time that you have saved. (inc.com)
Stories has proven to be an effective tool for individuals to leverage their direct relationship with an audience in brand partnerships. (technewsworld.com)
Your brand's social media is a place to create relationships with your audience, and become not only intimate with their lives, but allow them to be on the inside of yours. (inc.com)