Though the first sentence must be good, the rest of the page and initial story must do the same thing. (entrepreneur.com)
Cаріtаlіѕе the first lеttеr of every word, and use a соlоr other thаn black, whісh ѕhоuld bе the predominate соlоur of the text on the rest of your page. (hacktheentrepreneur.com)
Your headline must grab attention, reiterate the offer made in the ad, and compel your prospect to keep reading the rest of the page. (blog.kissmetrics.com)