"Retail electricity" refers to the electricity that is bought and used by individual consumers or businesses directly from an electricity provider. It is the power that you pay for and use at home or in your workplace. Full definition
As the cost of retail electricity grows, the savings from the solar system also increase. (earth911.com)
Average annual retail electricity sales in the nine participating states from 2009 through 2012 were 6 % below the annual sales in 2005. (eia.gov)
Right now, many analysts are focused on when solar will hit «grid parity» and become competitive with retail electricity prices without subsidies. (vox.com)