If you've got some cash to invest, on the other hand, you can hire a company to set up a book review tour. (blog.infinitypublishing.com)
The Supreme Macaroni Company by @adrianatrigiani book review tour GIVEAWAY (modlychic.com)
We set up a blog review tour leading into the winter months, which certainly helped with the sales, but it was slow, especially after the initial blast of December that had been made possible by the marketing lead up and tapping all of those friends, family, and contacts. (writerswin.com)