«They should have deep empathy for [your customers»] needs and how they can fulfill those needs by producing the right kinds of content on your website and making that accessible.» (entrepreneur.com)
If you are experiencing lackluster results, your team may be feeling the effects of a few common problems: not creating the right kind of content, not targeting the right audience, using the wrong strategy or having the wrong people doing the work. (digitalcurrent.com)
It helps you to analyse your objectives, define and meet the needs of your audience and looks at the right kind of content for self publishing. (bloomsbury.com)