The pie is several orders of magnitude bigger, the publishing / retail industry's ability to get the right book product to the right right reader is dismal. (madgeniusclub.com)
If publishers are to keep their value to authors, they need to be the best at connecting authors and titles to the most right readers. (writerfulbooks.com)
In short, to be a success at self - publishing, one must write a great book and know how to creatively market it to the right readers so that it generates word - of - mouth advertising for many years to come. (tim.blog)