"Risk preferences" refer to an individual's tendency or inclination towards taking risks or avoiding them. It reflects their willingness to take on uncertain or potentially negative outcomes in pursuit of potential rewards. Full definition
The misguided trader starts with his personal risk preference and proceeds to place a stop - loss in the market. (tradingsetupsreview.com)
Before providing the investment management services, the investment manager must assess the client's individual risk preferences as well as personal and financial circumstances. (uk.scalable.capital)
Education can make people better accountants, economists and better at tax law, but it can't effectively change risk preferences, and it can't change genetics. (entrepreneur.com)