The phrase "rum brand" refers to the particular name or label associated with a type of rum. It identifies the company or product that produces the rum and helps distinguish it from other brands in the market. Full definition
Diageo rum brand Captain Morgan has released a summer coconut rum shot, Captain Morgan LocoNut, which is made with Caribbean rum, coconut liqueur, spices and natural flavours. (thedrinksreport.com)
US: Diageo plugs US consumers for Captain Morgan campaign Diageo has launched a marketing campaign for its Captain Morgan rum brand in the US, inviting consumers to «adopt a «Captain» persona». (just-drinks.com)
Havana Club is the number three international rum brand in the world outside the US and the worldwide leader in super premium and above rums. (thedrinksreport.com)