"Sale collateral" refers to the assets or property that a borrower pledges to a lender in order to secure a loan. If the borrower fails to repay the loan, the lender may sell the collateral to recover their money. Full definition
Content development for PR purposes is not the same as developing sales collateral, yet this is a mistake many organisations make. (newlawjournal.co.uk)
Developed key marketing strategies; monthly mass e-mail campaigns, sales collateral for distributors, and innovative trade show promotions. (resumemycareer.com)
Create sales collateral and proposal decks for prospective clients, which proved influential in winning business with major brands. (livecareer.com)