The phrase "sale crown" refers to a special title given to a product or item that is marked down in price for a limited time. It means that the item is being offered at a discounted rate, making it a good deal for shoppers. Full definition
Lexus has held the luxury sales crown for nine straight years, easily besting its Japanese and American rivals and leapfrogging the Europeans. (automobilemag.com)
If those sales were excluded and VW's truck figures added, Volkswagen would probably steal the global sales crown from GM. (automobilemag.com)
Even with the brand's nearly - 50 % jump, however, it still couldn't snatch the luxury sales crown from Mercedes - Benz. (automobilemag.com)