Industry trade shows are not sales mechanisms but marketing and lead gathering opportunities. (blog.infinitypublishing.com)
It should include specific tasks to be accomplished — say, for a Web developer, creating a fully functional and easily navigable site, including sales mechanisms and search - engine optimization, as well as educating employees on how to keep up the site if necessary — and under what time frame. (inc.com)
Unfortunately, this format is not related to the standard eBook formats, and the retailers do not sell them alongside eBooks or through the same sales mechanisms. (ebookarchitects.com)