More likely than not, you're already collecting this data, so make sure you're using it to your advantage by identifying correlations between which activities lead to certain sales outcomes. (entrepreneur.com)
Especially for B2B companies, who confront longer stages cycles with a group buying decision, it's important to establish a robust nurturing strategy to improve sales outcomes. (ironpaper.com)
«It is really satisfying to see the digital initiatives we implemented over the last few years now driving strong sales outcomes,» Tatts chief executive Robbie Cooke said. (afr.com)