The phrase "sale potential" refers to the likelihood or possibility of something being sold successfully. It suggests how much demand or interest there might be in buying a particular product or service. Full definition
By looking for reliable and transparent manufacturing partners and implementing an education - focused merchandising and marketing strategy, retailers can take advantage of the high sales potential of the natural chews category. (petbusiness.com)
In other words, these products can be useful any time in the cat's life, and that equates to a ton of sales potential in this category for retailers. (petbusiness.com)
The concern we express in our latest brief is that independent developers are being overly optimistic about sales potential for products on the Switch. (dfcint.com)