Apple is always good for a surprise or two, but other than the expected incorporation of fitness trackers, a larger screen and / or some sort of mobile payment technology, it's hard to imagine the company doing anything that will generate the same buzz as its first few iPhone models did just a few years ago. (canadianbusiness.com)
Despite all the discussion and hype around Under Armour getting big brand benefit from its endorsement of superstar Jordan Spieth, it still didn't generate the same buzz on social media as Nike. (fortune.com)
«Smartphones come out on a regular basis, but they don't get the same buzz as when a new iPhone comes out. (thinkadvisor.com)