"Same ethos" means having the same beliefs, values, or principles. It expresses the idea that two or more things or people share a similar mindset or set of moral principles. Full definition
And, that the quotes made by the Arsenal hierarchy about Arsenal not being a selling club and now able to compete with the best were said because they wanted the Fans to invest in the very same ethos and values! (justarsenal.com)
It also doesn't hurt that Misen is a growing company, and they're rapidly expanding into other aspects of cookware while keeping the same ethos of an «honest price» for premium performance. (businessinsider.com)
It will educate women about the beauty industry via blog posts, events and apps, inviting companies that share the same ethos to join in. (austorganic.com)