The need to test and analyze every aspect of your business might not only cramp your capacity for innovation as you chase the same metrics as everyone else, but it's also downright dull, according to Zambonini. (inc.com)
But, these same metrics can also be used to reward and incentivize individual contributors. (entrepreneur.com)
That contributed to a 4.3 % drop in revenue to $ 34.4 billion in 2015, while the same metric rose 9.3 % for Visa to $ 13.9 billion, and 2 % for MasterCard to $ 9.7 billion. (fortune.com)