Even if a designer or brand becomes big enough to open their own store (s), they charge their own customers the same retail price for that sweater, and keep all of it for themselves. (ecocult.com)
* All sales agents are required to sell books at the same retail price, which is set by the publisher. (rexblog.com)
Publishing a 100 page full - color book for ALMOST the same retail price as a 100 page book in black / white. (brentsampson.com)