To level the playing field, she recommends, «Sit on the same side of the table and say, «Come on over, I wanted to go over some things with you about our agenda.» (entrepreneur.com)
This promotes the idea that we're all on the same side of the table, that our motivations are the same. (inc.com)
Unconsciously, the buyer will see you as one of them — working from the same side of the table. (inc.com)