He's played the exact same way for over a decade! (justarsenal.com)
I used to play around with makeup ALL the time and then I got into the habit of basically wearing my makeup the exact same way for about two years. (stillbeingmolly.com)
Finally it is all coming together same way for the web and apps where we take certain elements for granted not that they can be changed but familiarity helps them use and navigate better. (gigaom.com)