The phrase "saturated market" means that a specific industry or market has reached a point where it is fully filled with similar products or services, leaving little room for growth or new businesses to enter. Full definition
The challenge for the company is how to keep finding new customers even in saturated markets. (eweek.com)
It entered an already saturated market with nothing to recommend it over established titles, and the dirty, realistic grit of the Unreal engine just didn't do it enough favors to compensate. (pcgamesn.com)
Friend is not only a satisfying lead but an exemplary one, and stands on his own feet in what is an already saturated market of action hero actors. (filmireland.net)