"Screen visibility" refers to how clear and easy it is to see and read the information displayed on a screen, such as a computer monitor or smartphone, without any visual disturbances or difficulties. Full definition
This will significantly improve screen visibility under bright ambient lighting and result in longer battery running time. (displaymate.com)
Flexible displays will have lots of applications, but a very important one is improving screen visibility by subtly bending away distracting light reflections. (displaymate.com)
In addition there are continuing developments in color gamuts and color accuracy, higher resolutions and ppi, brighter and low reflectance displays for better screen visibility in bright ambient light, and many continuing enhancements for both LCDs and OLEDs that we will discuss below. (displaymate.com)