Projects like Wattpad prove that for many readers dividing a longer narrative into easily digested chunks (usually on a mobile device) is a fun way to follow a story, not so unlike the serial approach employed by Dickens et al. starting in 1836. (thefutureofpublishing.com)
Charles Dickens didn't invent serialized novels, but he's certainly one of the best known authors to use the serial approach. (huffingtonpost.com)
But Warhol's hard - edged, brand - savvy, serial approach was quite different. (artnews.com)