He can almost make serious plays on a consistent (consistent in the contexts of a short clip of highlights) basis, but can't quite get there in time. (sbnation.com)
Our favorite toys hold their value and get serious play year over year; they are fun solo and with friends. (rookiemoms.com)
It's a very serious play on the company's part because it puts it in a very aggressive place with the overall user interface of the app. (inc.com)