"Shirt sponsorship" refers to a partnership where a company or brand pays to have their logo or name displayed on a sports team's jersey or shirt. Full definition
Shirt sponsorship sends out a message that football clubs don't take problem gambling among their own fans seriously enough. (premierchristianity.com)
The sponsorship area is complicated in Chinese clubs with shirt sponsorship traditionally associated with club ownership. (insideworldfootball.com)
English club, Coventry City have announced a new two - year shirt sponsorship deal with Coventry property estate agency Allsopp & Allsopp. (coventryfan.net)