The phrase "shop name" refers to the name that is given to a shop or store. It is the specific title or label that represents the business and helps customers identify it. Full definition
It could all be a speck on one of those zany illustrated maps: the gift shop named Gift Shop, the Twistee Treat ice cream stand that's shaped like a ginormous, swirling cone. (theringer.com)
And I'm thinking this — «There's a mothers» room in David Jones / Myer / [insert appropriate shop name here] that you can use for that.» (hoydenabouttown.com)
-- should be changed to: «Wouldn't you be more comfortable in the mothers» room in David Jones / Myer / [insert appropriate shop name here]» You know, in the mode of a concern troll. (hoydenabouttown.com)