The phrase "showroom floor" refers to the area in a store or shop where products are displayed for potential customers to see and examine before making a purchase. Full definition
Had no issue taking a truck off showroom floor for us to test drive. (teamchevync.com)
A mildly refreshed version hit showroom floors in 2006. (cardekho.com)
When the 2015 cars hit showroom floors this year, some buyers will be looking at features the likes of which no one's seen before. (canadianbusiness.com)