Some say the challenge has become more of a silly stunt than an education about ALS and the importance of the cause. (cnbc.com)
Just be warned: You may find yourself repeating a silly stunt over and over and over again if it works. (babycenter.com)
The silly stunt from members including Fiona McTaggart, Mary Creagh and Kevin Brennan shows how far Labour is from being a proper opposition. (totalpolitics.com)