Build a giveaway of similar books in your genre or topic. (creativindie.com)
I frequently meet authors, even those who are savvy business professionals, who are completely unaware of similar books in their market. (amarketingexpert.com)
It may make the most sense to offer a lower discount and price your title reasonably, using the list price for similar books published by the Big 6 as a guideline. (huffingtonpost.com)