By shifting their focus from simple ad impressions to ads that consumers actually see, publishers and advertisers have realized they can earn higher revenues while delivering compelling experiences to their audiences. (entrepreneur.com)
I would hope that any discussion of the Goldstone Report could get beyond simple ad hominems like who called whom a racist, or who used what nickname, and into matters of substance. (slaw.ca)
Clearly the industry must measure results based on viewability and relevance, rather than simple ad impressions. (entrepreneur.com)