Most new mothers say that feeding time is when their older child becomes unmanageable, so its worth it to have plenty of simple distractions ready, so you can rotate through them. (positive-parents.org)
They're simple distractions without anything substantial to gravitate towards. (darkstation.com)
This may include deliberately breathing slowly, or breathing into a paper bag (just as in movies of old), or trying simple distraction, such as turning on a TV show or piece of music or calling a friend. (psychlopaedia.org)