A "simple motto" means having a short and straightforward saying or phrase that represents a guiding principle or belief. It is a concise and easy-to-understand motto that captures the essence of an idea or value. Full definition
Following the earnestly simple motto of «sharing the films we love with widest audience possible,» Drafthouse Films debuted in 2010 with the theatrical release of Four Lions, which was named of Time Magazine's «Top 10 Films Of The Year.» (fb101.com)
I've stayed with the organization as a leader, supporter, and now as a camper parent, but it was really years before I really understood what I'd learned while meditating on that seemingly simple motto. (edutopia.org)
It is a simple motto that drives us to create great - tasting, trusted products from cookies, snack bars, baking chocolate and more. (amazon.com)