Partnering with Amazon's Kindle Singles initiative, marketing guru Seth Godin started The Domino Project in early 2011 as a series of manifestos on changemaking. (brainpickings.org)
However, in terms of UK policies on energy efficiency, NGOs and academics argue that focusing on environmental as well as money - saving messages, and making the connection between single initiatives such as home insulation and the bigger picture, are important for trying to reduce the rebound effect. (theguardian.com)
«We don't want it to be a single initiative turnaround,» he said. (fortune.com)