Anytime that website pages are edited or new website pages or added, you need to revisit keyword research and spend more time on on site optimization. (searchmarketingstandard.com)
The on site optimization process involves implementing these selected keywords into the body content, meta tags, and customized URL for each page of content. (searchmarketingstandard.com)
On - site optimization focuses on the website itself, making sure that it is very easy to index in the search engines. (stfuandplay.com)