This is the district where you will find the majority of small boutique shops. (ithaka.travel)
I love that Melbourne has room for small boutique shops where the walls are adorned with the fashion designers interests and the racks full of interesting, Melbourne themed pieces. (trendsurvivor.com)
Shop till you drop around the 5th Ave flagship shops or go to Soho if you're looking for smaller boutique shopping. (tourlina.com)