The project is nicknamed NFP and will use small figurines of Mario and other Nintendo characters that can be played with in multiple Wii U and 3DS games. (thehdroom.com)
For instance, you might include a family of small figurines in a rotation set with Lincoln logs or a tea set with your dolls. (thespruce.com)
Another group of small figurines made it big in the toy and movie markets — The Smurfs. (parentpreviews.com)