Because of the costs and work involved in making an extensive back catalogue adaptive, it becomes a liability when competing with a host of smaller outfits starting from scratch. (studiotendra.com)
And it also works for smaller outfits — which can get the service for as little as $ 99 a month. (inc.com)
And that can really hurt because the next big big app could come from a kid working in his bedroom, or a very small outfit. (berryreview.com)