To compete in smart speaker space, Sonos could have just made a better - sounding Alexa speaker, but the company has a reputation to uphold, and went much further than that. (digitaltrends.com)
At the very least, it shows Sonos is serious about growing from a connected speaker company to a major player in the smart speaker space. (businessinsider.com)
HomePod has stiff competition in the smart speaker space, with companies like Google and Amazon having their own, more advanced, voice assistants. (9to5mac.com)