The phrase "smoky look" refers to a makeup technique or style where the eyes are made to look darker and smudged, often using dark eyeshadows, eyeliner, or smudging techniques. It creates a sultry, mysterious effect around the eyes. Full definition
I have to say, I love doing more smoky looks with it, but it also can be used for more lighter eye makeup. (pinkfrenzymissl.blogspot.ru)
The brownie gold color gives your eye a subtle, smoky look while leaving enough facial real estate to go with a bold lip. (realtechniques.com)
This shadow is easier to blend than a lot of darker shades and it is easy to apply just a little for a lighter look or a lot for an intense smoky look. (mollyandstacie.com)