The phrase "softer image" means presenting oneself or something in a more gentle, kind, or approachable way, often to create a positive perception or impression. Full definition
Each bottle contains sixteen fluid ounces of authentic ingredients, inside a white bottle with soft images of each of the natural flavors. (fb101.com)
The game also at least on console has soft image quality due to excessive post processing. (n4g.com)
Lines, scratches and a perpetually soft image define the transfer, but it nonetheless looks clearer than I imagine it ever has, with decent black levels and consistent flesh tones. (moviemezzanine.com)