Although an APR is a fairly specific indicator of cost, using it as the sole metric risks confusing some customers, says Brock Blake, Lendio's co-founder and chief executive. (inc.com)
Social shares, while not the sole metric of valuable content (look at Buzzfeed after all), are crucial to gaining trust. (entrepreneur.com)
If attention to detail and amount of time invested were the sole metrics of performance, the sandcastle worms» elaborate structures would win any building contest. (discovermagazine.com)