The first of the two scenes is sort of a bonus ending of the movie. (thewrap.com)
If you're selling physical copies you can do the same, or you can take it a step further and bundle your book with some other sort of bonus item. (wiseinkblog.com)
So, in situations like this where keeping NEO in a wallet gives you some sort of bonus, it's the exchange that will get that GAS. (finder.com)