Think carefully about what sorts of rewards your business could benefit the most from, and make sure to treat your credit card spending with care! (inc.com)
Tell them what sorts of rewards and options you'd be interested in. (backerclub.co)
The training required to excel at either end of the spectrum is only part of the reason; there's also the issue of body type, the fact that running and lifting tend to appeal to very different sorts of reward centers in the brain («I love that runner's high that kicks in around mile 20!» (completehumanperformance.com)