Big brands such as Uber and Gap have been criticized in the past for not demonstrating a sound rationale behind altering their visual rebranding. (entrepreneur.com)
That's no longer because of speculation fervor, Canepa holds, but because of a sound rationale: product - development cycles have shortened dramatically, and whereas only a few years ago companies took as many as five years to bring out a product, most now do it in two. (inc.com)
The sound rationale behind such requirements is that those who play a key role in our politics should share our interests, which those who live abroad, pay tax abroad, are a bit short on. (iaindale.blogspot.ru)