A "specialty channel" refers to a TV channel that focuses on a specific theme or interest. These channels cater to a particular audience by providing programming related to a niche topic, such as sports, music, cooking, or news. Full definition
As brands that have traditionally been exclusive to independent pet specialty channel become available in mass and grocery stores, pet retailers must decide how to respond. (petbusiness.com)
What impact will online retailers have on the pet specialty channel over the next five to 10 years? (petbusiness.com)
This is particularly important to the pet specialty channel comprised of destination retailers who need to bring new shoppers into stores and increase their average ticket sales among current store loyal shoppers. (petbusiness.com)