This work directly influences coffee quality, sustainability and overall profitability for the entire specialty coffee industry. (starbucks.com)
Interestingly, a 2001 survey of the North American specialty coffee industry asked coffee business owners to rate the importance of various factors to their buying / selling choices for sustainable coffee. (coffeehabitat.com)
Starbucks also announced critical advancements in research and transparency benefiting the entire specialty coffee industry by making a decade of agronomy research available, in collaboration with the Costa Rican Coffee Institute (ICAFE). (news.starbucks.com)