Food or beverage products that provide specific health benefits above and beyond basic nutrition, and target consumers who are either health conscious or have specific medical / dietary needs. (csiro.au)
To establish communication with these consumers, marketers have adopted the term «better - for - you» to describe new products that may provide one or more specific health benefits. (preparedfoods.com)
So going organic might be more a personal choice about supporting that form of farming than about specific health benefits. (scientificamerican.com)