Are you figuring out the overall market or specific pockets of markets? (biggerpockets.com)
There is a zippered diaper changing station with a removable changing pad and specific pockets for diapers and wipes. (earlymomentsmatter.org)
The link worker program was an initiative that primarily reached out to women in rural area and served as is the main source of information but this program is downsized to reach only in specific pockets. (globaleducationmagazine.com)